Incoming! The electronic demigod of Apple has returned to disclose the latest news of its powerful new iPhone 14 lineup, Apple Watch Series – 8, SE, Ultra, Fitness – and the much-anticipated revival of the Airpods Pro (2nd generation).
Featuring advanced camera systems with extraordinary low-light improvements, all-day battery life, and groundbreaking new safety capabilities, the iPhone 14 aims to benefit users in never before seen ways. As for the Apple Watch, the house’s Series 8 will include crash detection powered by watchOS 9 along with the newest addition of the Apple Watch SE, the bold Apple Watch Ultra for your next adventure with up to 36 hours of battery life, and later this fall Fitness+ will be available to all iPhone users even without an Apple Watch. Lastly, they unveil their Airpods Pro, with up to double the noise canceling power of their predecessor.

iPhone 14 and iPhone 14 Plus

• iPhone 14 and iPhone 14 Plus will be available in 6.1-inch and the new, larger 6.7-inch display size, featuring impressive camera upgrades, groundbreaking safety capabilities, 5G, amazing battery life, and industry leading durability features.
• The advanced camera system captures stunning photos with the new Main camera and popular Ultra Wide camera on the rear, and new front TrueDepth camera with autofocus for the first time, to better capture group shots from further away. All cameras benefit from Photonic Engine powered by A15 Bionic, enabling massive improvements in low-light environments.
• Offering the highest quality video in a smartphone, users can enjoy the all-new Action mode for incredibly smooth video, and Cinematic mode now in 4K!
• Groundbreaking safety capabilities offer users peace of mind including Emergency SOS via satellite, which connects users to emergency services if they’re ever off the grid and in need of help, and Crash Detection, which automatically dials emergency services following a severe car crash when a user is unconscious or unable to reach their iPhone.
• iPhone 14 and iPhone 14 Plus colors include midnight, blue, starlight, purple, and PRODUCT(RED).
• iPhone 14 and iPhone 14 Plus will be available for $799 (US) and $899 (US) respectively. Pre-orders begin Friday, September 9 with iPhone 14 availability beginning Friday, September 16 and iPhone 14 Plus availability beginning Wednesday, October 7.

iPhone 14 Pro and iPhone 14 Pro Max

• iPhone 14 Pro and iPhone 14 Pro Max deliver more advancements than any other iPhone with incredible camera upgrades, 5G, all-day battery life, and the A16 Bionic chip — generations ahead of the competition. And with intuitive new experiences like Always-on display, Dynamic Island, and groundbreaking safety capabilities, this is the best iPhone yet.
• The pro camera system introduces the first 48MP Main camera on iPhone with a quad-pixel sensor that adapts to the photo being captured and enables a new 2x Telephoto option. Both models also feature a new Ultra Wide camera, Telephoto camera, and new front TrueDepth camera with autofocus for the first time, to better capture group shots from further away. With Photonic Engine, all cameras also see a massive improvement in low-light environments.
• Video on iPhone 14 Pro and iPhone 14 Pro Max also offers more options than ever before with a new Action mode for incredibly stable video, Cinematic mode at 4K, and pro workflows including ProRes and end-to-end Dolby Vision HDR.
• The all-new Dynamic Island offers intuitive ways to experience notifications while taking up less of the display area, and keeping background activities visible and interactive.
• Always-on display comes to iPhone for the first time on the even brighter Super Retina XDR display with ProMotion, making the Lock Screen even more useful.
• Groundbreaking safety capabilities offer users peace of mind including Emergency SOS via satellite, which connects users to emergency services if they’re ever off the grid and in need of help, and Crash Detection, which automatically dials emergency services following a severe car crash when a user is unconscious or unable to reach their iPhone.
• iPhone 14 Pro and iPhone 14 Pro Max finishes include deep purple, silver, gold, and space black.
• iPhone 14 Pro and iPhone 14 Pro Max will be available for $999 (US) and $1,099 (US) respectively. Pre-orders begin Friday, September 9 with availability beginning Friday, September 16

Apple Watch Series 8 and Apple Watch SE

• Apple Watch Series 8 brings wrist temperature-sensing, retrospective ovulation estimates and Crash Detection to the best-selling smartwatch.
• Series 8 comes in aluminum and stainless steel cases in two sizes, 41mm and 45mm. Aluminum case colors for Apple Watch Series 8 include starlight, midnight, silver, and (PRODUCT)RED, while the stainless steel case offers silver, graphite, and gold.
• The new Apple Watch SE delivers the core Apple Watch experience, including Activity tracking, high and low heart rate notifications, Emergency SOS, as well as the new Crash Detection feature and a completely redesigned case back that perfectly matches the three classic case finishes.
• Both Apple Watch Series 8 and Apple Watch SE are powered by watchOS 9, introducing new watch faces like Lunar and Metropolitan, an enhanced Workout app, more data and features to help track how efficiently users run, sleep stages, a first-of-its-kind AFib History feature, and an all-new Medications app.
• Nike has vibrant new Sport Band colors and a new Sport Loop with the “Just Do It” logo woven right into the band, and Apple Watch Hermès introduces two new bands: H Diagonal which creates a sporty pattern of the Hermès H with hundreds of microperforations, and “Gourmette Metal” that features a polished stainless steel chain and noir leather wrapping twice around the wrist.
• Available for orders today, Apple Watch Series 8 starts at $399 (US) and Apple Watch SE starts at $249 (US) and will be available in stores starting September 16.

Apple Watch Ultra

• Inspired by explorers and athletes from around the world, Apple Watch Ultra brings a new bold design and a wide range of features built for endurance, exploration, and adventure.
• Apple Watch Ultra showcases a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a wide range of useful features.
• Apple Watch Ultra is an incredible tool for endurance athletes or those who aspire to push beyond their limits in a range of environments, from the everyday to the extreme, and even in the water for sports like kitesurfing, wakeboarding, or recreational scuba diving.
• With up to 36 hours of battery during normal use, Apple Watch Ultra can extend battery life for even longer — up to 60 hours — with a new low-power setting that’s ideal for multiday experiences.
• Apple Watch Ultra also brings three new bands — the Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.
• Apple Watch Ultra is available for order today for $799 (US) with availability beginning in stores September 23.

Fitness+

• Later this fall, Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it’s available in, even if they don’t have an Apple Watch.
• On September 12, Fitness+ will introduce a new season of Time to Walk with guests including Regina Hall, Nicky Jam, and Leslie Jordan. Time to Run will kick off its second season exploring new locations such as Yellowstone National Park, Mexico City, and Queenstown, New Zealand.
• Also September 12, Fitness+ will launch the latest Artist Spotlight series with workouts featuring the music of The Weeknd, The Rolling Stones, and Mary J. Blige. Fitness+ will also introduce its newest Collection, Pilates for More Than Your Core, and a new Yoga trainer, Dice Iida-Klein.
• With iOS 16, Fitness+ users can now earn dedicated awards for personal records, streaks, or major milestones, including completing a Fitness+ workout or meditation such as “First Fitness+ Core Workout” or “Best Fitness+ HIIT Workout.”

AirPods Pro

• AirPods revolutionized the wireless headphone category with an innovative design and incredible sound quality. With the new AirPods Pro, Apple raises the bar once again. Powered by the new H2 chip, AirPods Pro unlock breakthrough audio performance, including major upgrades to Active Noise Cancellation and Transparency mode, while also delivering a unique way to experience Spatial Audio that’s even more immersive.
• Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.
• AirPods Pro (2nd generation) will be available to order for $249 (US) from apple.com/store and in the Apple Store app in the US and more than 28 other countries and regions starting Friday, September 9, with availability in stores beginning Friday, September 23.
• AirPods (3rd generation) with Lightning Charging Case are now available for $169 (US). AirPods (3rd generation) with MagSafe Charging Case are still available for $179 (US).