If you missed round one of the LOEWE x On collaborative drop, you’re in luck. The luxury brand has once again collaborated with the high-performance outdoor retailer, coming together to form a high-end running shoe. Adding to On’s Cloudventure line, the LOEWE x On shoe is perfect for the lover of high-quality fashion while keeping active. 

The LOEWE x On Cloudventure footwear line is built for the fashionable athletes of the world. Aesthetically the shoe screams of luxury and high-quality craftsmanship, with a prominent cloud sole and beautiful gradients. The new shoe is available in yellow, black, and white colorways. With the second drop, the collaborators have also rereleased the earlier gradient orange and gradient khaki shoes. 

Where LOEWE brings its luxury expertise, On provides the basic functionality of performance wear. The collaborative shoe is fitted with On’s advanced sports technology, including a Missiongrip™ rubber outsole and Speedboard™ mid-sole hidden plate. Each shoe also contains hand-pressed marbled outsoles, making every Loewe x On shoe individually unique. 

A collaboration between LOEWE and On expands both of their audiences, making a shoe that has bigger and broader appeal. For the city dweller looking for a high-end shoe that can work on the go, adding On’s activewear technology may be the next big step in their closet. And, for the athlete looking to step up their fashion sense, LOEWE’s luxury status will expand the quality of their wardrobe. That’s the power of collaboration: expanded audience, expanded utility.