Born out of two distinctly different realities in the same Los Angeles, the rapper YG and the brand Fred Segal have come together in a partnership that can only be defined as cool. With YG’s lifestyle brand 4HUNNID’s raw take on West Coast street culture and Fred Segal’s pioneering commitment to experiential retail, this collection pays homage to the deepest of LA roots. 

4HUNNID for Fred Segal spotlights this season’s latest Kut & Sew premium pieces for the brand. Including the limited edition LA-made varsity jackets, all-white 4HUNNID block runners and premium heavyweight fleece and tees, the collection emphasizes quality and craftsmanship.

With nods to their shared hometown through the collection’s color coordination and graphic logos, this is one of those collaborations that is unapologetically authentic. 

The 4HUNNID for Fred Segal collection will retail from $50 to $1000 and will be available now through Feb. 28. It can be found at Fred Segal Sunset Boulevard and online at fredsegal.com.