People and the planet first—Fred Segal and HEAR ME RAW skincare stand united in their skincare line partnership

Iconic LA-based retailer Fred Segal has partnered with indie skincare brand HEAR ME RAW on a co-designed, limited-edition collection. At the forefront of the campaign is the importance of natural ingredients and sustainability in skincare, this initiative features plant-powered, multi-use formulas in interchangeable, refillable, and recyclable packaging, with a portion of the proceeds going to 1% for the Planet.  

The HEAR ME RAW x Fred Segal collection is composed of four refillable products, each with its own unique purpose—“The Brightener” with Chlorophyll + Oxygenating Rinse-Off Mask, “The Detoxifier” with Charcoal + Purifying Rub-Off Mask, “The Hydrator” with Prickly Pea r+ Ultra-Nourishing Moisturizer, and “The Clarifier” with French Green Clay + Oil-Controlling Rub-Off Mask. 

“In our industry, 100 billion pieces of packaging materials wind up in landfills every year. It’s both irresponsible and unacceptable,” explained Mike Indursky, Founder of HEAR ME RAW. “That’s why we chose the refillable packaging system using one common glass jar and lid for every product.”

Emphasizing their commitment to ethical practices, Fred Segal x HEAR ME RAW skincare products are cruelty-free, developed with raw ingredients sourced from around the world and made in the USA, and use a refillable packaging system that uses 86% less packaging. 

“It is with great excitement that we announce our partnership with HEAR ME RAW, a brand that shares our commitment to conscious living,” said Ashley Petrie, Senior Vice President of Merchandising at Fred Segal. “Together, we proudly present a collection of natural skincare products that embodies our shared vision and elevates our customers’ beauty routines.”

Fred Segal is known for its innovative collaborations, such as their iconic collaborations with Rothy’s, CB2, and Guess. However, this is the first time the brand is embarking upon a co-branded exclusive beauty partnership. Amidst a sea of firsts, this collaboration also serves as HEAR ME RAW’s formal foray into a retail destination.

The limited-edition products will be available at the Fred Segal Sunset Boulevard Flagship, the Malibu and Studio City locations, www.fredsegal.com and www.hearmeraw.com for $42 each and $28 for refills.