Burberry has revealed the new design for its 5th Avenue flagship store, having already shown a sneak-peek of the brand’s new space with the launch of their Trench Pop-Up store that had lasted through the month of April. 

Shifting away from its previous store concept, the new design aesthetic and immersive shopping experience leers into the brand’s creative progression, now implementing a vastly open space with concrete floors and wooden sculpture table accents crafted by LA-based local artist, Casey McCafferty, who primarily focuses on crafting wood and stone sculptures. Neutral colors engulf the space with the occasional pops of blue and yellow hues (to showcase their new pear colorway) that melt together seamlessly, creating a cozy feel with contemporary visuals whilst maintaining a focus on the goods and signature accents of the Burberry brand. 

Just in time for the summer, the store’s windows exhibit playfully adorned stacks of Burberry-branded inflatable pool rings in the brand’s new colorway. 

The new Burberry NYC store is located on 693 Fifth Avenue, New York, NY 10022