Omega is bringing on the summer in style with the opening of four seasonal boutiques. The Seamaster style truly encapsulates the essence of a sweet summer on the coast. 2023 marks the brand’s 75th anniversary and the opening of 4 new stores in the most historically luxurious locations is the perfect way to celebrate. The opening of the first store in Mykonos welcomed stars like George Clooney, Jesse Williams, and Paul Wesley.

The stores, which are in Mykonos, Forte dei Marmi, Saint-Tropez, and San Diego, will have access to a selection of watch designs and 8 new models from the Seamaster in the Summer Blue collection.

Additionally, the brand introduced a changing gradient of blue dials which also happen to be used in the interior design of the pop-up. Each watch will come with a Poseiden motif on the back of each timepiece. 

For visitors finding themselves at the Italy location, the Omega pop-up can be found at Via Spinetti 13/15. The Saint Tropez store is located at Boutique Frojo, traverse de la Garonne. Finally, for American shoppers or just those visiting the warmth of San Diego, the pop-up is located at 1116 Prospect St, La Jolla.