Coach, the American luxury brand that is celebrating its 10th anniversary with Stuart Vevers as creative director this September, is introducing its newest fragrance just in time for fall. Coach ‘Love’ is here to highlight the individual yet universal expressions of love. The campaign, which was shot by renowned director and photographer Juergen Teller, displays real couples in their intimate moments.

Packaged in a beautiful red bottle with a gold pump and chained heart, the fragrance contains notes of wild strawberry, cedarwood, juicy mandarin, red velvet rose, and more. With the scent created by Antoine Maisondieu, Coach ‘Love’ encourages people to live and love unabashedly and authentically.

Coach Love will be available for purchase in mid-August at Ulta, Dillard’s, and Macy’s.