If there’s one thing for sure, Diesel loves a party.

Which was made even more evident at the brand’s Spring/Summer 2024 runway show. Held at the Scalo Farini under the patronage of the Municipality of Milan (where it began to rain), the free 8-hour rave hosted over 7,000 people and was followed by a free weekend film festival showcasing the screen-free films curated by Diesel. The collection speaks to the essence of Diesel, with experimental exploration present in every piece. “I believe in living life to the fullest, that every day should be a party.” notes creative director Glenn Martens on the collection.

With 6,000 tickets given to the public, and 1,500 tickets prioritized for students, Diesel is in fact for the people. The collection itself was filled with ample pleasure and play, elucidating the theme that partying is simply a way of living. Signature Diesel distressing is distinctive to every garment throughout the collection. Prints are pasted in florals, devoré, camo, and a stitched layer of jersey that is burnt out, creating a peeling paint motif. Of course, it would not be Diesel without staple statement denim, highly distressed and adorned with the red DIESEL logo. Devoré jeans and tailored jackets are printed with a pinstripe interior, and crystal-embellished denim bra-tops are also offered.

Indigo-treated knits are crafted with uncut threads, creating pictorial cobweb ladders on cardigans, tops, and dresses. Details are utilitarian, with zip-up denim tops, pants, and skirts that can be worn interchangeably to make boilersuits. Another creative tinge, belt bags are used as garments to make a bandeau top or a mini skirt. In synchrony with the film festival, poster prints showcase Diesel as a Hollywood studio. Movies like Spice Girls and Batman are splashed onto T-shirts, laser-cut printed leather tops, skirts, and dresses. A makeshift fur is created by scrunching real-life posters on artisanal zip-up jackets.

The underwear-as-outerwear trend takes on a new shape in the form of sheer tops and dresses with stitched lines to assemble a bra and thong. The collection is seeped in classic colors such as black, white, grey, and staple denim hues, along with bold chartreuse, sky blue, pastel pink, bubblegum pink, and plenty of metallics. Shoes are curated in the form of strappy heels with film poster prints and curved toes, sandals like the metal cage of the Diesel D, thigh-high D-Cloud boots, slip-on heels molded in denim, and men’s boots embellished with a Diesel D.

Accessories are in abundance, with bags printed with Diesel movie posters, and 1DR bags joined with chunky metallic chains. Diesel Eyewear sunglasses, made in special collaboration with Essilor Luxottica, are in metal frames and wrapping acetate goggle-like styles. Chokers and arm cuffs replicate tattoos, while innovative timepieces are in a vertebrae case. A new collection of glamourous sterling silver bracelets and necklaces are engraved with luster.

Glenn Martens continues to prove why he currently helms the Diesel brand, taking the label to inventive heights- pushing the limits of fashion, and continually throwing a seriously killer party.