“I wanted things to feel a lot lighter,” says Creative Director Maximilian Davis about Ferragamo’s new collection, “both in terms of fabric and construction but also in terms of how people want to dress.” Between using organic tones and finding a connection between balance and tension—the designer did just that.
The Florentine brand’s new collection shows a parallel between two differing cultures, that of Italians and Carribeans. Although different, Davis successfully finds parallels between the two. Fabrics like linen and cotton bonded onto satins to appear as leather, wooden accessories, and precise silhouettes find a creative blend between cultures while still showcasing their individualities. Known for their elegance and simplicity, Ferragamo remained itself at its core—tailored silhouettes, calf-length dresses, blazers and pants, and trenchcoats—yet with various pops of color of blue, green, and orange.
Although met with precision, the collection featured many relaxed and oversized looks as well. Flowy dresses and blouses, baggy trousers, and relaxed shirts represented a more laid-back Caribbean style while taking from Italy’s Art Povera Movement, using natural and humble everyday fabric and materials. The collection finds a playful relationship between restraint and freedom: elegant day dresses paired cut deep at the chest or men’s loungewear shorts cut high on the thigh.
Ensuring comfort and wearability, Davis presents nappa latex shoes and gaucho lak boots while men find Ferragamo’s quintessential vocabulary of Oxfords, moccasins, and driver shoes. Equally, handbags are true to Ferragamo’s identity; the Hug, the brand’s classic bag, appears as a pouch while the Fiamma shoulder bag is presented with a distorted symmetry.
The designer effortlessly exhibited his culture’s lively nature while keeping true to Ferragamo’s Florentine codes in making a collection that takes from daily life to create your daily wardrobe.