Red has been that girl for a while now—and in the world of luxury essentials, Dior Beauty’s Rouge Dior lipstick has been the go-to choice for an iconic red lip. But every classic needs a rebirth for modern times.

Entering the new year, Dior Beauty unveils a campaign featuring four friends of the maison—Yara Shahidi, Dilraba Dilmurat, Rachel Zegler, and Anya Taylor-Joy—captured by the renowned photographer Mario Sorrenti, and filmed by Bardia Zeinali, known for her pop-fantasy style. Against the white and beige set, the muses command attention in red garments and, of course, bold red lips, as the campaign crescendos with each muse’s signature click, serving as a leitmotif. With a total of 43 shades in the revamped Rouge Dior line, the shades boast either a velvet or satin finish.

“My favorite Rouge Dior shade is 999,” said Yara Shahidi in the Behind The Scene of the Rouge Dior campaign. “It’s the first red I ever fell in love with and the only red I wear.” Don’t worry, the timeless 999, celebrated for its universally flattering crimson hue, will be reborn into both velvet and satin variations as well. Labeled as the ‘New Couture Lipstick’, the campaign radiates luxury, showcasing red Dior garments and lips that awaken the enchanting power of red—the color of passion and femininity.

“I always feel dangerous and/or romantic when I wear the color red,” said Rachel Zegler in the Behind The Scene of the Rouge Dior campaign. “In film, red can be a symbol of love, emotion, passion, but also danger.” Echoing Zegler’s sentiments, the campaign exudes allure and power. A red lip, as transformative as it is alluring, possesses the ability to redefine an entire ensemble.