Burberry Launches Its Lunar New Year 2024 Campaign and Collection

Burberry gears up for the Year of the Dragon with fresh and festive designs
Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house ambassadors and actors Tang Wei and Chen Kun from the campaign, photographed in the streets of Chengdu, China by photographer Ryan McGinley.
With a heavy focus on classic British wardrobe archetypes, the collection introduces a range of ready-to-wear, shoes and accessories adorned with the house’s fresh interpretation on a houndstooth check and new seasonal “rose print,” featuring the classic Burberry check in vibrant red tone—an ode to the traditional colors associated with good fortune and prosperity.
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