Today, David Yurman has just introduced its latest ambassadors, English model and V cover star alum Iris Law and Chinese model Fei Fei Sun. Throughout the upcoming year, Law and Sun will take center stage in a series of five campaigns surrounding empowerment, with this first showcasing two of David Yurman’s most iconic collections: the Sculpted Cable and the Modern Cable.

Under the creative direction of the Durimel Brothers and the styling direction of Carlos Nazario, these campaigns aim to transcend mere marketing—they tell stories. Photographed by Tyrone Lebon against a rugged backdrop of the Santa Monica hills, Law and Sun embody the essence of modern femininity, adorned with the brand’s signature Sculpted Cable bracelets. In the Modern Cable campaign, Law radiates confidence at Bar Marmount in Los Angeles, allowing the bracelet to portray a bold symbol of breaking away from norms—a declaration of individuality amidst a crowd of conformity.

“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman in a statement. “Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”

“It’s so exciting to be working with David Yurman.” said Iris law. “It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”

“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman”, said Fei Fei Sun.