British and Belgian racing driver, Lando Norris’, electrifying personality is shown off in Ralph Lauren Fragrances’ new ‘POLO RED’ campaign, which dropped today, captured a the Circuito de Navarra premier Spanish racing facility. At only 24, Norris has already made quite the name for himself within the racing world. He is admired for his charisma on—and off—the track. As the youngest-ever British Formula One Driver, he is currently competing in his fifth season with McLaren.

“It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race. ‘POLO RED’ feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it’s time to go.”

—Lando Norris

Ralph Lauren entered the fragrance space in 1993 with the release of ‘Polo Sport’. The brand’s latest drop, ‘POLO EST. 67’ Eau de Toilette, marked the convergence of sports and fragrance for the brand. “Today, the modernized POLO RED campaign further cements POLO’s identity within the world of sports with a world-class athlete at the helm, unlocking a new dream for Ralph Lauren Fragrances. Norris’ relentless drive, unwavering focus, and fearless ambition are the embodiment of the POLO spirit and what it means to Design Your Dreams,” the brand notes in a statement.

The ‘POLO RED’ bottle has a bold red color with matte black trims and polished curves—taking inspiration from Ralph Lauren’s personal car collection. Crafted by master perfumer Olivier Gillotin, ‘POLO RED’ Eau de Toilette is a statement-making scent that includes notes of Sparkling Red Grapefruit Oil with accords of Cranberry, Spicy Red Saffron, Ambery Woods, and Coffee Berry, available in 125 ml ($76), 75 ml ($61) and 45 ml ($44) size variations.

Ralph Lauren ‘POLO RED’ Eau de Toilette is now available on RalphLauren.com and at select retailers.