The Marc Jacobs bag is a timeless staple, symbolizing urban elegance, versatility, and innovation. Recently, the New York-based brand unveiled The Marc Jacobs Essentials campaign, spotlighting its most iconic bags at center stage.

Adriana Lima, Lourdes Leon, Joan Smalls, and Colin Jones—styled by Jermaine Daley—showcase four of the brand’s emblematic bags in a chaotic metropolis, engaging with staple landmarks and iconography in the Big Apple.

The featured bags include ‘The Tote Bag,’ the brand’s bestselling urban essential; ‘The Sack Bag,’ which blends form and function; ‘The Snapshot Bag,’ which gives modern twist to the classic camera bag silhouette; and ‘The Mini Bag,’ a compact, meticulously crafted and versatile accessory.

The campaign’s two-minute short film celebrates the brand’s connection to New York City with high-energy, frantic shots that encompass the city’s daring urban spirit.

The Marc Jacobs Essentials campaign is set to unfold in multiple chapters, continuing into 2025.