Moynat is adding a much needed punch of color to the season with a vibrant, new campaign for its “M” collection. With a range of handbags and accesories arriving in a selection of eight primary colors—from red, blue, green, yellow, orange, black and white, brown and grey—the “M” collection signifies the storied house’s contiguous commitment to its historic legacy as one of the oldest luxury leather goods brands, while remaining innovative and present in the ever-changing fashion landscape.
Founded in 1849 by Pauline Moynat, the House whose signature “M” monogram makes it easily detectable, established itself as a pioneer of the “English Trunk”, producing the first trunk to be coated in gutta-percha, a then newly-discovered vegetal gum from Indonesia.
In this collection, Moynat’s classic bag shapes like the totes in small, medium, and large sizes, 48h duffle bag, mini 48h and bucket bag, camera bag and besace bag are reimagined in vibrant hues, as additional items like passport and card holders, and address tags also join in on the fun in the collection.
Shot by photographer Oliver Hadlee Pearch and styled by Robbie Spencer, supermodels Abby Champion and He Cong are featured in the campaign, highlighting the spirit of Moynat’s canvas with a concentrated focus on liveliness and vibrancy.
The “M” collection by Moynat is now available at all Moynat global boutiques and moynat.com.