She’s here, and she’s dripping diamonds in custom couture. She’s here, and she’s fabulously feminine. She’s here, and she’s Ariana Grande for Swarovski’s Holiday 2024 campaign. With winks and whirls, Ariana, a newly announced Swarovski Global Brand Ambassador, ushers us into the extravagant world of Swarovski where festive opulence reigns.

Under the creative direction of Global Creative Director Giovanna Engelbert, the Swarovski Holiday campaign, entitled “Party of Dreams,” is a flurry of commotion dusted in crystals and jewels. As fabulously dressed guests, adorned in Swarovski pieces, eagerly await the arrival of the crown jewel, the spirit of the Swarovski Universe unfurls. And of course, once Ariana waltzes in, the party truly begins.

With the campaign imagery captured by renowned photographers Mert & Marcus and styled by Patti Wilson, with a film by Christian Breslauer, the latest visuals are a celebration of the holiday season executed as elegantly as possible. Ariana ventures into the Party of Dreams, lighting up the scene with her pure joy as much as with her gleaming jewels, and as the extravaganza gains momentum, the holiday season comes to life in a burst of trumpets and twirling flappers laden with Swarovski gems. 

Blanketed in Swarovski’s signature colors and codes, the featured nightclub embodies the essence of the Swarovski universe, and as the campaign guides us through a scene of festive enchantment, the dazzling jewels on display emphasize Swarovski’s commitment to contemporary glamor. The Party of Dreams is only just beginning, so join Ariana, don some crystal necklaces and dance the night away.