Architecture and fashion coalesce for the Louis Vuitton Women’s Cruise 2025 campaign, captured by photographer Jamie Hawkesworth amongst settings of exceptional Spanish architecture and beauty. The collection follows the house’s recent Cruise 2025 fashion show which was held at Barcelona’s Park Grüell, a stunning presentation of undulating sculpture and Catalan modernism, further sustaining Louis Vuitton’s repartee with the city’s architectural heritage.  

Inspired by Louis Vuitton’s latest cruise collection by Artistic Director Nicolas Ghesquière, the campaign showcases the best looks amidst some of Barcelona’s most noteworthy landmarks. Designed by renowned Spanish architect Antoni Guadí, Casa Mila, commonly referred to as La Pedrera (“stone quarry”), is a monumental sculpture in its own right, a curving stone facade that resembles a quarry, lending it its nickname. The second location is the Fundació Joan Miró, a modern art museum displaying the works of Spanish artist Joan Miró and other twentieth and twenty-first-century artists, with stunning views of the city. 

Adopting each location as a rare canvas for the collection’s silhouettes, the campaign evokes the fashion house’s inherent spirit for travel. Composed of sloping stone and curved lines, both landmarks contrast with the collection’s sharp tailoring and geometric forms. The models, portrayed in static and dynamic poses, further highlight the interplay between the line’s angular dimensions and the monuments’ undulating waves in the backdrop.