Earlier this week, H&M teamed up with pop icon and V cover star alum Charli XCX for a surprise performance and screen takeover in the heart of Manhattan’s famed Times Square.

Performing her latest and greatest anthems such as “360”, “Von dutch”, “Apple”, and “Guess (Remix)”, the musician dazzled a crowd of thousands of New Yorkers (already a tough crowd to excite but accomplished with flying colors) with her landmark open-air performance on the TSX stage, kicking off a celebration of the arrival of H&M’s 2024 Holiday collection and the re-opening of the H&M Times Square boutique. With appearances by Amelia Gray, Julia Fox, Shygirl, Alex Consani, Irina Shayk, Shay Mitchell, Hari Nef, Elsa Hosk, Lila Moss, Iris Law, Richie Shazam, Benito Skinner, and more, the party didn’t stop there, as the brand hosted an afterparty at the ever-iconic The Hotel Chelsea, with music courtesy of DJ Pee .Wee aka Anderson .Paak, Oscar Nñ (Papi Juice) and k.tea.

In the middle of all the frenzy was rising model and musician Delilah Belle, who took V along for the ride as she got ready in H&M’s latest holiday collection (along with sister Amelia Gray) and gave us a peek into her wild evening.

“Getting ready on set with Amelia at her shoot for H&M’s The Studio!”

“Obsessed with this Holiday collection look!”

“In love with this puffer from the Studio Holiday collection! Perfect for an outdoor concert in Times Square <3

“Rehearsing our poses for the night!”

“On my way to Times Square for H&M’s EPIC takeover and the Secret Event!!

“Ready for THE brat to begin her performance!”