Zack Lugo’s rise to fame is a testament to the power of social media. What started as sharing content as a “small town boy chasing his dreams” has now propelled him to Paris Fashion Week, where he mingles with A-listers and global fashion icons.

In exclusive photos shared with VMAN, taken by Elise Moreau, Lugo is seen gearing up for the Dior Men Fall/Winter 2025 show at the So Paris Hotel — a moment that perfectly encapsulates his meteoric journey from digital influencer to fashion industry insider. This milestone comes after his partnership with the Fédération de la Couture, which opened doors for him to attend some of the most prestigious fashion shows of the season.

“Morning glam with Dior is so exciting because I can try different hair styles!”

“Dior Beauty never disappoints with all the essentials we need to make the look come together.”

“Been looking forward to wearing this look all week!”

“All dressed, love my final look, now time to head to the show!”

“Made it to the show location. ‘Stop and take some flicks.’”

“Here comes the rain! Time to get inside!!“

“Showtime, here’s the first look that stood out to me.“

“This look is something I’ve never seen and would love to see how it looks on me!“

“Mr Kim Jones made a beautiful closing look. Possibly his best show ever! Thank you again Dior for another amazing show!”