The adored British soccer player is stripping down for the BOSS ONE Bodywear Collection, and V are living for it. The new goods feature men’s underwear essentials, including trunks, briefs, tank tops, and T-shirts. All items are carefully crafted with a solitary goal: to bring all-day confidence to men worldwide. The campaign was shot through the iconic lenses of Mert & Marcus and created by the Team Laird agency. 

The visuals portray Beckham arriving in style—a sports car, a New York City penthouse, and the iconic drumbeat of ‘In the Air Tonight,’ bringing together luxury, masculinity, and the unmistakable New York City energy. To be succinct, the dream of any man at the peak of his life coming home to his bachelor pad.

Starting February 1, the company will make the collection available on boss.com, at dedicated pop-ups, and at BOSS stores globally. 

“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” Beckham said in a statement.

The collection launched at a private event at the subterranean exhibition space Lightroom in Kings Cross in London on January 30th. The night topped off with performances by  DJs Mark Ronson and Honey Dijon.

All images courtesy BOSS.