The verdict is in: quiet luxury is here to stay for 2025. COS unveiled their Spring/Summer 2025 season with a campaign that emphasizes refinement and understated luxury. Fronted by Academy Award-winning actor Adrien Brody, fresh off The Brutalist, the collection is a masterclass in fluid elegance, balancing unstructured tailoring with soft, flowing fabrics. Shot against the Art Deco backdrop of Ravenscourt Hospital in London, the campaign, captured by photographer Karim Sadli, showcases COS’ signature aesthetic — modern simplicity with refined details.

Brody is joined by a stellar lineup of models, including Clément Chabernaud, Taemin Park, Badhiel Nyang, Mona Tougaard, Rianne Van Rompaey, and Jiahui Zhang. The collection draws inspiration from nature, with a palette of earthy neutrals and buttery yellows complemented by deeper tones of blue.

The London-based brand’s new womenswear wardrobe is designed for seamless transitions between day and evening. Key pieces include an elegantly structured trench coat with a ribbed collar, soft linen tailoring, and cinched waists in tactile suede. Modern occasionwear finds new expression in draped blouses with delicate neck details and fluid summer tailoring, while staple classics — such as the crisp white shirt — reinforce COS’ dedication to ageless sophistication. Accessories round out the looks with sculptural silver jewelry, aviator sunglasses, and contemporary footwear, including suede trainers, ballerinas, and modern interpretations of the classic loafer.

For menswear, COS reimagines staples through a smart-casual lens. Lightweight summer linen dominates unstructured suits and relaxed tailoring, seamlessly blending refinement with ease. The collection pairs tailored pieces with relaxed essentials — think a suede jacket layered over tailored trousers, or a knit polo over a crisp white shirt.

COS is slated to present the Spring/Summer 2025 collection to the world with an intimate off-schedule runway show in Athens this April. As the brand continues to champion modern minimalism and effortless sophistication, this season promises an elegant evolution of refined contemporary style.