For over five decades, Ralph Lauren has built a world where personal style and storytelling intertwine. For Spring 2025, that world is rooted in the Hamptons. A place the American designer calls his “home away from home.” Shot by Alasdair McLellan, the campaign brings together the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren in a wardrobe inspired by relaxed luxury and the everyday beauty of life by the coast.

Courtesy of Ralph Lauren

“The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences… It has been home, my refuge, and always an inspiration,” says the designer.

For the first time, twelve archival Collection pieces from the early 2000s will be unveiled. Rare garments that capture the quiet luxury of seaside life and honor a designer who built a fashion empire by elevating simplicity, from Ivy classics to cowboy grit to Hamptons ease. Ralph Lauren’s language of style keeps expanding.

Courtesy of Ralph Lauren

For accessories, the house introduced The Ralph Bag: structured, timeless, and built to move with you. With sleek leather, burl wood accents, and vintage-inspired hardware, it’s the kind of bag that fits everything you need, and appears to be a portal to home for wherever life takes you.

From the sun-soaked stables to the coastal breeze, Ralph Lauren welcomes the long awaited Spring 2025 Campaign.

Courtesy of Ralph Lauren