There’s a green hoodie from Willy Chavarria’s latest collection that’s stamped with the word ‘Lechuga.’ For those of you who didn’t take middle school Spanish, lechuga means lettuce. Chavarria has never been one to shy from the occasional sartorial oddity (his collab with gay porn site Latino Fan Club was quite the head-turner), but, in typical Chavarria fashion, the show stopping element is always buttressed by a more serious one. 

Courtesy of Willy Chavarria

Lechuga means lettuce, but ‘lechuga’ on an acid-washed pullover hints at an American dream built on the backs of the immigrants farming the leafy greens we jam in our blenders and coat in Italian dressings. For Spring/Summer 2025, Willy Chavarria introduces us to América. The collection, which occurs in three movements — Fine Fashions, Willy Produce, and Community Center — champions its immigrants in an examination of diversity, beauty, and its intersections within fashion. 

Courtesy of Willy Chavarria

América’s legacy endures in its notion as a nation built on bootstraps and dreams. Ambition, resilience, limitless possibility. They all delineate the American spirit, and Chavarria, fresh off back-to-back CFDA Menswear Designer of the Year wins in 2023 and 2024, lays out his own version of ‘the land of opportunity.’ Except his is void of the nuclear family unit and a white picket fence. 

Courtesy of Willy Chavarria

At the core of the collection is an assortment of expertly washed and treated canvas workwear garments available in Trigo, Pea Coat, and Pearl colorways. Intricate paneling and darting lend a distinctive volume and proportion to exaggerated silhouettes and over-extended knees. 

Courtesy of Willy Chavarria

Graphic elements amplify Chavarria’s themes on the American dream. Washed tees and caps feature produce-inspired prints and the ACLU logo. One t-shirt beckons: “Still a slut? Miss partying with other sluts?” Having grown up in Huron, California, a small city in Fresno County with a primarily Hispanic and immigrant population, Chavarria pulled from the Mexican American leaders’ work there in establishing the United Farm Workers union. Huron’s farmlands stands as leading producers of lettuce in the United States (hence ‘lechuga’), and farmers’ efforts to balance domestic wages that undercut Mexican immigrants in agriculture greatly influenced this latest chapter in Chavarria’s evolving narrative. 

Courtesy of Willy Chavarria

The collection also features several new wardrobe staples including the Wasco Jacket, Cholo Chino, and Borracho shorts, and in a first for the label, tailoring receives a distinctly lived-in wash treatment. In a subtle act of personalization, the brand also offers the Willy Staff Keys, a modular branded key set designed to be styled as charms, key fobs, or functional hardware. 

Drop 1 is available now at willychavarria.com.