You probably know their names already—but BOSS is bringing them together for something bold. In celebration of the brand’s latest men’s fragrance, BOSS Bottled Beyond Eau de Parfum, the fashion house has unveiled a powerhouse lineup of global ambassadors: Grammy Award-winning actor and director Bradley Cooper, international Colombian music sensation Maluma, and Brazilian soccer superstar Vinicius Júnior. Together, they front the campaign for the new scent, launching this August.

Courtesy of BOSS

At the heart of BOSS Bottled Beyond is one defining ethos: brotherhood. Representing film, music, and sport, each ambassador leads his field with ambition, drive, and unmistakable charisma. United, they reflect a spirit of pushing boundaries and going further—together.

The fragrance itself is the first of its kind for the brand: a premium ginger-leather Eau de Parfum. The spicy warmth of ginger delivers an energizing spark, while rich leather adds depth and sensuality, striking a perfect balance. Its sleek black-lacquered bottle, finished with leather detailing, mirrors the bold masculinity of the scent inside.

Courtesy of BOSS

BOSS Bottled Beyond Eau de Parfum officially launches August 24 at Ulta, Macy’s, Amazon, and Sephora. It will be available in 50ml and 150ml bottles, as well as in a pen spray, 200ml refill, shower gel, and deodorant formats.