On Saturday night, Gucci gathered friends and guests at The Maidstone in East Hampton to celebrate its latest GG Monogram campaign starring Emily Ratajkowski. Hosted by Ratajkowski herself, the intimate garden dinner built on the success of the House’s Summer 2024 activation at the same location, reinforcing it’s continued presence on the East End during the height of the season.

Emily Ratajkowski captured by Sansho Scott & Carl Timpone / BFA

To mark the occasion, Gucci partnered with Los Angeles culinary favorites Jon & Vinny’s to bring their cult-loved soft serve to the Hamptons for the first time, offering visitors to the East Hampton boutique an exclusive menu of Eureka Lemon, Tahitian Vanilla, or a twist of both. The offering ran from July 24 to 27, with Ratajkowski stopping by earlier that day to try it herself, Giglio bag in hand.

Courtesy of Sansho Scott & Carl Timpone / BFA

The evening brought together Sarah Pidgeon, Havana Rose Liu, Gabriella Karefa-Johnson, Jason Bolden, Derek Blasberg, Laura Love, Tyrell Hampton, and more for cocktails and a celebration of Gucci’s latest GG Monogram campaign. Limoncello Spritz and champagne were served beneath the trees before a dinner of market salads, lemon and dill branzino, and morel mushroom cavatelli, closing on a sweet note in classic Gucci style.

Photography by Sansho Scott & Carl Timpone

Image editing by Julia D’Ambola & Todd Rubin

Courtesy of BFA