Driving like Timothée Chalamet isn’t just some niche fantasy anymore. The Academy Award-nominated actor’s first sighting on the road in a Lucid Air back in 2023 has now manifested into a multi-year partnership—Timothée Chalamet is Lucid’s first-ever Global Brand Ambassador.
Having freshly wrapped the A Complete Unknown campaign trail, and with Josh Safdie’s Marty Supreme queued as his next starring film premiering later this year, it’s safe to say Chalamet knows a thing or two about shifting gears and new terrain.

Courtesy of Lucid Motors
Like Timothée Chalamet in acting, Lucid is a dynamic force as a leader in its own industry, quickly becoming one of the world’s most critically acclaimed new automotive companies since its 2016 launch. Rerouting towards cultural resonance, Chalamet will lead Lucid’s upcoming campaign for the Lucid Gravity—the EV maker’s groundbreaking SUV—later this fall.
“We’re excited to welcome Timothée as our first Global Brand Ambassador,” says Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. “He brings together the same fearless creativity and uncompromising vision that defines our brand, embodying what it means to compromise nothing, both on and off screen. Together, we’ll show what’s possible when innovation and cultural relevance come together to move the world forward.”
While the specs don’t promise Timothée Chalamet as a passenger princess in the seat of every purchase, the newest Lucid partnership may make hitting the road feel a bit more cinematic.

Courtesy of Lucid Motors
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