Gone are the days of following linear aesthetics — authentic and borderline-weird personal style is all consumers want now according to the Q2 Lyst Index report. Brands with strong identities that have trusted industry leaders at the helm, like Miuccia Prada and Anthony Vaccarello, are at the top of Hottest Brands list compiled by Lyst.

Courtesy of Lyst

Through a sea of Labubus and other niche trends entering the limelight, classic products like the Skims Tank Top and the Adidas Adicolor Sprinter Shorts are still at the top of Lyst’s Hottest Products for the quarter. However, the hottest product of the quarter is The Row’s Dune flip flop — searches for the sandal rose 162% during this past quarter. Yet – aligned with the niche direction of the trend cycle — statement accessories remain a hot item. 

For 2025, consumers are choosing shoes as the main method of making a statement. The Top 10 Hottest Products list proves that avant-garde footwear is in, by way of the Vibram FiveFinger V-Soul, the Isabel Marant Bekett wedge sneaker, and other unique shoe offerings going viral in the market at the moment.

Though the fashion industry may seem to be in a constant state of self-reflection, consumers still long and crave novelty through new products and reimagining of their favorite trends. The Q2 Lyst Index Report indicates what happened trend-wise this quarter, but also forecasts brands to watch. Pucci, Rohe, and Jacques Marie Mage showed to have an exponential rise during Q2, and are brands that will likely continue to grow with the help of trending products and celebrity endorsements. Learn more about the Q2 Lyst Index Report by reading the full report.