As the US Open begins its annual takeover of New York City, dominating dinner table debates, bouncing across iPhone screens during crowded subway commutes, and ricoshaing off the heated concrete as people chatter on their afternoon walks, Lacoste has become a part of these conversations.  

Courtesy of Lacoste

The brand has announced its tribute to one of tennis’s most decorated champions, Novak Djokovic, by temporarily reinterpreting the legendary crocodile emblem as a “GOAT” – a nod to Djokovic’s status as the Greatest of All Time.  

The specific-edition capsule, aptly titled From the Crocodile to the GOAT, includes five wardrobe staples: a polo, a t-shirt, a track jacket, trousers, and a cap, each stamped with the new logo. This witty new collection is available in select countries. 

Courtesy of Lacoste

The launch took place on August 22nd at Lacoste’s new Fifth Avenue flagship, where Djokovic personally greeted fans and unveiled the designs. The location holds historical significance, as it was in the U.S. where Rene Lacoste earned his “Crocodile” nickname nearly a century ago, captured championship titles in the 1920s, and first envisioned the polo shirt that would redefine sportswear. 

Courtesy of Lacoste

For over eight years, Djokovic has been a signifying figure for the brand, amassing 12 of his record 24 Grand Slam titles during his partnership with Lacoste. His grit, precision, and longevity on the court symbolize the spirit of both the crocodile and the GOAT, an almost inevitable transformation. With more weeks ranked world  No. 1 than any other player and an unmatched tally of Masters 1000 wins, Djokovic’s legacy continues to grow. 

Courtesy of Lacoste