The GRAMMY Award-winning Spanish artist, Rosalía has stepped out in her Calvin’s for the coming season. Though summer is nearly at its end, the MOTOMAMI princess has dialed up the heat in V-exclusive behind-the-scenes shots of the Calvin Klein Fall 2025 underwear campaign.

As the long-time favored underwear brand, Calvin Klein is synonymous with timeless appeal, nostalgia, and a loyal following. When V asked Rosalía about her earliest memory with the Calvin Klein brand, the singer reminisced: “One day, I went to El Corte Inglés on Diagonal in Barcelona and asked my mom if she could please buy me a CK bra with the iconic white band. She agreed, and it quickly became my favorite bra—no one could get me to take it off, hahaha!”

With visuals directed and photographed by Carlijn Jacobs, Rosalía enchants in the American label’s Icon Cotton Modal line—their newest collection, featuring a stitch-free Infinity Bond waistband and bonded hook-and-eye closures. The collection redefines comfort through a sleeker fit and improved breathability.

“Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign,” says Rosalía.

Additionally, the singer stuns in new Heritage Cotton styles, featuring the iconic Calvin Klein logo waistband paired alongside the elevated Perfectly Fit bra and bikini.

See more behind-the-scenes V-exclusive imagery of Calvin Klein’s Fall 2025 campaign starring Rosalía below!

Calvin Klein’s Fall 2025 women’s underwear is now available on calvinklein.com.

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