Zadig&Voltaire’s Fall/Winter 2025 campaign stars Paris Jackson, solidifying the singer, songwriter, actress, and model as a new ambassador for the brand. In a series of Paris-set images, Jackson shows off two new bags: the Jack and Jim. Both designs represent metropolitan lifestyle with a rebellious edge.

The Jack, available in black patent leather or brown suede, can be dressed up or down. Its timeless silhouette looks right at home carried by Jackson as she traverses the streets of Paris, a city intrinsic to both the brand and the artists’ life. “Paris is a second home to me,” she says. Founder and Artistic Director Thierry Gillier also hails the city as a reflection of Zadig&Voltaire’s ethos, noting its dichotomy between modernity and timelessness.

In line with many of the brands’ previous designs, both new bags feature rock-inspired motifs. The Jim, available in black or wild — a soft python-effect leather — features a removable handle for versatility. Its metal chain contributes texture and intrigue to the classic style.

In full, the campaign naturally builds on core trademarks of the brand. Jackson projects refinement that feels effortless, posing in front of the Eiffel Tower in an oversized leopard print coat. The images’ metropolitan ease represent the true versatility of the Jack and Jim, now available online and in-store at select Zadig&Voltaire boutiques.
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