Ray-Ban and Meta have introduced the second generation of their AI-powered eyewear. This new generation of glasses is raising the standard for connected eyewear with stronger performance, improved visuals, and resolute new looks.

The updated Ray-Ban Meta collection doubles battery life to eight hours, adds rapid charging, and debuts a 12MP ultra-wide camera capable of capturing 3K Ultra HD video at 60 fps. Wearers can now film in hyperlapse or slow-motion modes, making content creation more compelling and hands-free. Even the sound has been upgraded, thanks to a five-mic system and refined open-ear speakers, with a new “conversation focus” audio feature on the horizon. Stay tuned!

Beyond function, the glasses remain true to Ray-Ban’s style DNA. Classic silhouettes like the Wayfarer sit alongside modern shapes, all offered with adaptive Transitions lenses. The lineup grows more expressive this fall with three new shades, Cosmic Blue, Mystic Violet, and Asteroid Grey, plus a limited-edition Matte Transparent Wayfarer with ruby-tinted lenses. What takes this Fall/Holiday 2025 campaign even further is the star power couple, Cole Sprouse and Barbara Palvin.

Already a cultural fixture, Ray-Ban Meta continues to expand in new and exciting ways, with availability set to extend to Switzerland, the Netherlands, and Brazil later this year. Price starts at $379, with the limited edition retailing from $509. 

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