A brand known for its dynamic textiles and shapes, heritage label Etro uses a whimsical color story and trending silhouettes to update signature patterns for 2026.

Exposed shoulders, ruffled hemlines, and boxy jackets compose Etro’s collection infused with joy and psychedelic freedom. The styling reflects a spontaneous nature, with excessive layering and lots of chunky belts and fringe to complement Etro’s classic paisley pattern.



Though Etro may have started off as a textile design company in Milan, Italy in 1968, over the years it’s ventured into accessories and unique bag shapes like the Etro Vela and the Etro Pony. Millinery is the star accessory of the collection, with a large wide-brimmed hat debuting in a variety of shades.


Aligning with the metallic threads reflecting off some of the garments seen in Etro’s new line, a Renaissance-inspired netted hairpiece, resembling an Italian trinzale, also makes an appearance.



Etro’s Spring/Summer 2026 collection dictates an overarching glamor, following the essential archival guidelines of the paisley while also updating the juxtaposition and aesthetic for the future of fashion.
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