Ellsworth Kelly’s Yellow Panel with Red Curve hung suspended in the show space, its bold arc of color setting both the mood and the measure for what was to come. Against that backdrop, Jack McCollough and Lazaro Hernandez stepped into their new roles with their debut collection for the brand, having been appointed creative directors earlier this year.

As the Spanish house questions what constitutes Spanishness in 2025, McCollough and Hernandez state: “For us, creativity is the only way forward: the practice of addressing such questions with rigor, fearlessness, and a coherent personal ideology. It must remain intimate, yet tethered to a broader cultural narrative.” With that, the collection sailed off into uncharted minimalist and sculptural territory.

Courtesy of LOEWE

The collection centered on bomber jackets, tank tops, parkas, and jeans, reimagined with clean, architectural cuts. Cyan, magenta, yellow, and black gave them vibrancy, transforming sportswear into something striking and precise. Leather was cut, thinned, and reworked into surfaces that deceived the eye, delicate in appearance yet strong in form. Accessories conveyed that same aesthetic through the new Amazona 180 bag, slouchy and double-faced. It’s open-or-closed versatility, a relaxed expression of Spanish craft.

Under the Yellow Panel with Red Curve, this new chapter marked a change in style, where instead of relying on elements to build impact, the clothes leaned into structure and wearability. The collection set the tone for a future where the Spanish brand moves away from spectacle, finding its power instead in the precision of color and cut.

Courtesy of LOEWE