The Tiffany & Co. 2025 holiday campaign has arrived. Titled “Love Is a Gift,” the launch stars actress and global House ambassador Anya Taylor-Joy. In a 90-second campaign film directed by Jonas Lindstroem, Taylor-Joy explores scenes of gift exchanges centering the Tiffany Blue Box. 

The actress wears pieces from the HardWear, Lock, T and Knot collections. The Lock, inspired by a padlock from 1883, speaks to the campaign’s message of enduring love. The film’s throughline is a long, white ribbon around a Tiffany Blue Box. As Taylor-Joy unwraps the ribbon — wearing the new Bird on a Rock collection — it transports her around the world. In one scene, she twirls with the ribbon under a spotlight as snow falls. 

In the campaign’s imagery, Taylor-Joy wears the Tiffany T design in its rose gold bangle, ring, and earring iterations. Inspired by the recognizable 1975 motif, the “T” also reflects New York’s clean lines and intersections. For HardWear, she wears the Graduated Link Necklace and Large Link Earrings, both in yellow gold with pavé diamonds.

By the end of the film, Taylor-Joy finds herself back on the snowy streets of New York. The campaign is a love letter to the brand’s founding city, and concludes with a shot of The Landmark Tiffany & Co. store on 5th Avenue.