The holiday season arrives as Prada takes to snow-capped roads with a star-studded cast. For the Prada Holiday 2025 campaign, “A Winter’s Tale”, the house enlists Stranger Things’ Maya Hawke and VMAN 55 cover star Louis Partridge to steer the season through nostalgia, kinship, and a cinematic short film.

Alongside Hawke and Partridge, Damson Idris tags along in one car, while Letitia Wright and Li Xian sit in another for a cozy road trip. The Prada-clad cast of protagonists sojourn to a winter snowscape, leading the friends to convene in a sparkling wonderland somewhere within a forest. The magical excursion celebrates the holiday season, where warmth and light are found through friendship.

Filmed and photographed by Glen Luchford, Prada takes on a cinematic lens for the coming Holiday season, echoing a lineage of film within the Prada campaign archives.

In an accompanying series of short films, the cast recounts their own holiday memories, fading the lines between cinema and real life.