Miu Miu creates a moody atmosphere with the launch of their 2025 holiday campaign. Set in an Elizabethan manor house in the British countryside, an ensemble of characters gather in celebration, featuring Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen.

The campaign stages a performance on the passage of time. A surge of fresh spirit invades the traditional, dormant home as the youthful beauty of the characters counteracts the antiquated backdrop of the family manor, painting an emotionally evocative portrait.

The relationship between classic and contemporary is rooted with Miu Miu’s DNA. Looks embody effortless elegance, from the discreet sparkle of an embellished tube sock to the soft tones of crumpled and embroidered duchesse satin. Patch-worked shearling contrasts liquid bias-cut satins and lingerie-inspired stretch georgette, building the perfect look for a cozy winter evening by the fire.

Knee-high stretch leather designs, which debuted on the Fall-Winter runway, are worn alongside signature moccasins, loafers, slippers and ballerinas. Pointed-toe, grosgrain-trimmed pumps and ultra-flat sneakers finish off the rest of the looks.

Miu Miu’s Wander, Arcadie, Pocket, Beau, and Solitaire bags are showcased, as well as a backpack in seasonal red and other classic shades.