The collaboration introduces a limited-edition fragrance and an architectural installation, both built around the ideas of transparency, heat, and the buzz of city life. Created with IFF’s Headspace technology, the fragrance captures a “sweat” accord lifted from real environments and blends it with blackcurrant bud, pink grapefruit, spearmint, white suede, and ambroxan.

The bottle mimics the hotel’s glass façade and Blind Barber’s minimal approach. It is completely transparent, revealing the bottled “sweat” inside, with tonal red accents and embossed logos. The box continues the idea. Each one frames a campaign image through a die-cut opening shaped after The Standard’s windows.

Photography by Grant Legan

The collaboration also moves into the hotel itself. The Shop at The Standard, High Line will become a street-facing installation that expands the visual language of the scent. The window turns into a glass house of its own, showing the concept at a larger scale. A wheat-pasting campaign will appear around the hotel, carrying the imagery through the surrounding streets.

Running through the holiday season, Glass House invites guests into a world where fragrance, design, and hospitality merge. It’s now available at The Standard, High Line (848 Washington Street, NYC) and online at blindbarber.com and shopthestandard.com.

Courtesy of Blind Barber x The Standard, High Line