AMIRI’s Pre-Spring 2026 campaign steps directly into the world of John Hughes, drawing from the cultural impact of his 1985 film The Breakfast Club and its portrait of youth in all its contradictions. Titled Hollywood Breakfast Club, the campaign revisits the emotional landscape of the original story, through a contemporary lens that looks at identity, personal style, and the communities we form when labels start to fall away.

The campaign was shot at John Marshall High School in Los Feliz, a cornerstone of Los Angeles’ cinematic past and a place shaped by decades of on-screen memory, from Grease to Space Jam. The school’s hallways, classrooms, and outdoor spaces hold a stillness that mirrors the atmosphere of a Saturday detention. Within this environment, AMIRI introduces a cast of characters who create an unlikely collective: the rebel, the athlete, the artist, and the romantic. Each figure stands apart, yet together they create a familiar portrait of youth.

Courtesy of AMIRI

What defines the collection is the contrast running through each look, built from a mix of attitudes, silhouettes, and references that mirror the shifting nature of growing up. Mike Amiri draws from vintage codes and a sense of California ease, merging worn textures with sharper, more structured elements. Pre-worn leather bombers, faux fur jackets, and relaxed layers carry traces of the softness of memory, while sport-inspired pieces and polished preppy details bring a cleaner, contemporary edge. Distressed denim, varsity patches, knitwear, pleated minis, and letterman jackets appear throughout, each carrying a hint of nostalgia while still feeling firmly grounded in the present.

Accessories expand on this idea of belonging and personal symbolism. Pacific, Court, and Low Top sneakers anchor the looks with AMIRI’s familiar footwear signatures, while the Micro MA Bag adds a contemporary touch. The AMIRI logo becomes something closer to a shared emblem, its placement calling to mind school crests, rock band insignias, or the iconography of team sports, all cultural languages tied to adolescence and the search for identity.

Courtesy of AMIRI

At its core, Hollywood Breakfast Club looks at how AMIRI’s craft interacts with the shifting realities of youth, turning the campaign into more than a visual nod to a classic film. It becomes a reflection on how clothing shapes identity and how style codes are picked up, reimagined, and made personal by a new generation.

The imagery bridges the world of cinema with everyday experience. What comes through is a focus on people who shape their own language through dress, moving between influences rather than settling into fixed roles, and using clothing as a way to find a sense of identity.

Courtesy of AMIRI