The McQueen Spring/Summer 2026 Pre-Collection has arrived. Shot by Sammy Khoury at picturesque Eltham Palace, a historic residence in southeast London, the campaign reimagines heritage. Irreverent celebration is encouraged, with the pieces displaying “Simmering tensions between rebellion and romanticism,” the brand said in a statement. 

Waxed cotton country jackets and gabardine car coats reimagine classic British outerwear. Cinched and deconstructed leather, layered draping, and georgette ruffles create imaginative silhouettes that remain recognizably McQueen. Heritage wools woven in British mills take center stage in the pre-collection’s tailoring and corsetry. 

McQueen looks to its own archive for reinvention — tartan and gossamer florals are made new, and a reimagining of the Spring/Summer 2010 Manta bag is revealed. McQueen De Manta’s distinct, angular form returns in soft, sculptural leather and is accessorized with character bag charms. 

Fringed cut crystal Chandelier jewelry adds intrigue and contrast to the drop. The McQueen skull is seen printed on foulards and silk chiffon halters, as well as on jewelry. Skull pumps stand out with a sharp silhouette and a metal heel charm. Across the pre-collection, formality and uniform are deconstructed. 

In the accompanying campaign film, models inhabit Eltham Palace in the roles of “youth seeking stately abandon.” The setting provides a refuge from the immediate rush of central London — but the city’s energy is still tangible in the images.