Gucci’s La Famiglia collection takes center stage in a new campaign, “The Gathering.” Familiar faces circle around a table — including actors and brand ambassadors Ni Ni, Song Wei Long, and Davika Hoorne. Hoorne poses with her husband, actor and screenwriter Chantavit Dhanasevi. A theme of chosen family emerges. 

Continuing the house’s exploration of human connection, “The Gathering” centers modern relationships. “In a moment of togetherness, the cast gathers around a shared table, where different generations meet and intertwine to exchange stories and create new memories,” the brand said in a statement. 

The La Famiglia collection launched last September under new creative director Demna. The former Balenciaga designer’s vision came to life in floral prints, sixties silhouettes, and the iconic GG Monogram print. These signatures can all be found in “The Gathering” — cast members wear a red velvet GG Monogram set, a springy long sleeve evening gown, and beloved horsebit accessories. 

Shot by Andrew Miksys, cast members lounge in armchairs, pose in front of pink velvet curtains, and of course, gather together. With all the trappings of a classic Gucci campaign, “The Gathering” puts meaningful connection and friendship at the forefront, centering the La Famiglia collection in a natural, joy-filled atmosphere.