Jennie Is Ray-Ban’s New Global Ambassador

‘90s and Y2K-inspired frames take precedent in the artist’s new edit

She’s back! Jennie has joined Ray-Ban and Ray-Ban Meta as a Global Ambassador. 

In a new campaign, the BLACKPINK singer and V158 cover star wears the Ray-Ban Meta Blayzer Optics (Gen 2), available April 14. The new design was engineered for all-day wear and features the brand’s “sleekest optical silhouette to date,” Ray-Ban said in a statement. 

Jennie appears in ‘90s-inspired polaroid images donning signature styles from her new edit, complete with the tagline “styles for unfiltered confidence, just like Jennie.” The rotation includes aviator optics, Y2K shield styles, and retro cat-eye shapes. 

“I’m really happy to be partnering with Ray-Ban—it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” Jennie said in a statement.

Courtesy of Ray-Ban

The artist appears in a shining red long sleeve set, sheer corseted jacket, and a patent leather bomber. A series of behind-the-scenes shots carry an air of laid-back confidence. 

“Equally acclaimed for her trailblazing sense of style as much as her unique talent, Jennie is a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation,” Ray-Ban said in a statement. 


The Jennie edit is now available to shop online at Ray-Ban’s official website.

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