Inspired by the California coast in 2018, Doni Nahmias released his eponymous label and an original 12-piece menswear collection that merged surf and skate codes into a signature aesthetic. Fast forward and the Los Angeles-based label is joining creative forces with Formula 1.  The two have launched a collaboration just in time for one of Formula 1’s most anticipated events this year: the Miami Grand Prix. 

The new capsule embraces racing aesthetics and includes moto jackets and technical track sets that look ready for the racetrack. More everyday hoodies, fleeces and tees make up the capsule, as well. Co-branded Formula 1 and Nahmias insignia are found throughout the collection. 

For the campaign, Sir Jackie Stewart is seen wearing various looks throughout the capsule paired with tartan print. Stewart is a former racer, broadcaster and motorsport executive. The collection will debut during the Formula 1 Miami Grand Prix from May 1-3. Extending beyond the weekend, the collaboration will continue with exclusive drops in other Formula 1 destinations. Items from the collection will also be made available through the F1 and Nahmias official sites. 

“I’ve always been drawn to the world around racing – the energy, the uniforms, the way everything is built with intention and precision,” said Nahmias. “We wanted to take that feeling and reinterpret it through the Nahmias lens to make something that feels real, elevated, and connected to modern fashion. It’s about bringing that world off the track and into everyday life.”