Jacquemus is bringing its distinctly French perspective to the world of football. The Parisian fashion house has unveiled a new collaboration with Nike and the French Football Federation (FFF), reinterpreting the visual identity of the French national team through the lens of founder Simon Porte Jacquemus. Joining the initiative as a non-profit partner is Sport dans la Ville, an organization dedicated to supporting young people through sport.

Courtesy of Jacquemus

Inspired by Simon Porte’s lifelong connection to football, the collection draws from a vintage navy Nike tracksuit jacket he wore as a child. Growing up in the South of France, football was a constant presence, while the French national team occupies a unique place in the country’s collective memory. This became the starting point for a wardrobe that revisits the nostalgia of 1990s football culture while maintaining the clean silhouettes and understated elegance that define the aesthetic of his namesake brand. The French tricolor palette of blue, white, and red serves as a central theme throughout. While traditional fabrics replace sportswear technical materials.

Courtesy of Jacquemus

The collaboration’s centerpiece is a special jersey that will be worn by French national team players as a pre-match shirt during this summer’s major international competitions. More than a fashion collaboration, the initiative serves as a tribute to the collective spirit of France and the increasingly close relationship between football and culture. As luxury brands continue to deepen their engagement with the world’s most popular sport, the Jacquemus, Nike, and French Football Federation collaboration reflects the growing convergence of sport and culture, demonstrating how the game continues to inspire creativity far beyond the pitch.

Courtesy of Jacquemus