As anticipation builds for the FIFA World Cup 2026, adidas Originals and Willy Chavarria are turning their attention to where every football dream truly begins. The longtime collaborators have unveiled Comienza Con El Sueño, a collection and campaign inspired by the communities, cultures, and experiences that shape athletes long before they reach the global stage—from the streets that raise them to the pride and identity that fuel their ambition.

Courtesy of adidas Originals & Willy Chavarria

Accompanying the launch is a campaign spotlighting the next generation of Mexican football talent ahead of FIFA World Cup 2026. Featured athletes include senior National Team standouts Jesús Gilberto Orozco and Jeremy Márquez, alongside Omar Campos and rising talent Ariel Castro, whose ambitions are set on football’s biggest stage.

At the center of the release is a range of officially accredited Selección Nacional de México merchandise, reimagined through Willy Chavarria’s distinctive lens. First unveiled during the designer’s Autumn/Winter 2026 runway show, the lineup features FMF-badged jerseys, tracksuits, rugby shirts, and elongated football shorts that draw inspiration from Mexico’s football game day attire heritage.

Courtesy of adidas Originals & Willy Chavarria

Beyond match-day essentials, the collaboration extends into a lifestyle offering that captures the culture and community surrounding the sport. Signature embroidery, bold graphics, and the collection’s namesake slogan are woven throughout the range, reinforcing its distinct identity. On the footwear front, the lineup reimagines the Willy Mega Low and Megaride AG XL with exaggerated proportions, co-branded detailing, and striking red accents. The collection also debuts the Willy Chavarria Megaride Copa, a new football-inspired silhouette that merges performance influences with the designer’s signature aesthetic.

The Comienza Con El Sueño collection launches globally on June 10 via adidas.com and select retailers worldwide.