Valentino Beauty Bets on Old Fashioned Passion With “Vendetta” Fragrance

Dakota Johnson and Alexander Skarsgard front the maison’s first major perfume launch in six years, reviving a 1991 Valentino Garavani scent
Valentino Beauty returns to prestige fragrance for the first time in six years with Vendetta, a duo unveiled in Paris that revives a name from the house’s archives. Comprising Vendetta Donna and Vendetta Uomo, the paired fragrances are conceived as companions rather than counterparts. Inspired by the fantasy of two people creating a private world of their own, they capture an “us against the world” vision of love through two distinct yet deeply connected scents.
For the campaign, Valentino cast actors Dakota Johnson and VMAN 18 cover star Alexander SkarsgÄrd, photographed by Inez & Vinoodh. The imagery captures the instinctive, all-consuming romance at the heart of Vendetta, with a campaign film following the couple set to debut in the coming weeks.

Dakota Johnson & Alexander Skarsgard, courtesy of Valentino Beauty
Vendetta Donna, created by master perfumer Dominique Ropion with perfumer Andrew Everett, is a floral gourmand woody built around tuberose, a bloom long tied to heady, narcotic sensuality. At its center is a proprietary tuberose ingredient the house calls Osmobloom, extracted to capture the flower “when it blooms at dawn,” as Ropion puts it. It opens on a bright, syrupy red-orange note edged with salt, which Everett traces to the Italian Tarocco Rosso blood orange, then settles into a creamy sandalwood base for warmth and staying power.
Meanwhile, Vendetta Uomo, created by master perfumer Marie Salamagne, takes a spicier, woodier route. It opens on a bright shot of Peruvian ginger and Italian citrus before moving into a cinnamon-liquor accord, warm, a little edgy, and built for the drydown. Patchouli anchors the base, chosen in a deliberately raw form for a tactile, close-to-the-skin effect. “I selected a very pure essence of patchouli, preserving its raw woody character while amplifying its depth,” Salamagne says. “The composition develops a tactile, skin-like quality. The goal was to create a fragrance that is bold in character while deeply connected to the skin.”

Courtesy of Valentino Beauty
The packaging carries a sculpted V motif is cut into the glass, while the ridged, pleated cap nods to the fabric folds of the house’s couture. Designed as a matched set, the two flacons mirror the “two-as-one” idea driving the scents: same architecture, different colors.
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