Blumarine is Back and Better Than Ever in SS27

The iconic fashion house debuts Spring/Summer 2027 for the beach boho babe
The name on everybody’s lips is going to be Blumarine. From Love Island alum Olandria to seasoned actress Lili Reinhart, Blumarine has been making headlines, dressing the best and starting conversations as of late. Looking to 2027, there’s no doubt that Blumarine will continue to fill wardrobes, red carpets and photo shoots.

“The ingénue is enshrined in the cinematic culture of California,” the brand said about the girl they envision in their collection. “She’s the bohemian bombshell born of the beach and the boudoir, who personifies a sensuality suspended between the soft and the seductive and the girly and glamorous.”


Blumarine has always been feminine and free-spirited, dressing a girl who’s confident and cool on every occasion. Creative Director David Koma continues this inspiration into Spring/Summer 2027 with a new sense of modernity and romanticism. Pastels, flowy fabrics, ruffles and floral prints take the Cali-esque vibe of the brand on a new venture for Spring/Summer 2027, while still channeling its innate Y2K characteristics and ’70s chic.

This Blumarine collection is nothing if not wearable. Lounge and sleepwear are comfortable but elevated. Robes, dresses and blouses flow, while pants that fit to the body create a sweet juxtaposition. Organza and tulle craft silhouettes, and cropped sweaters keep the collection comfy. Texture is an integral part of the clothes: ostrich feathers fill bomber jackets, while trousers are oversized and airy. Blumarine’s girl is sporty-chic, surfer-cool and a bohemian princess.

Further accessorizing the beachy, bright sense of the collection is the newest silhouette from the UGG F26 collection, the UGG Enwrap Clog, which was exclusively reimagined for Blumarine. One pair features a silver metal embellishment and stones in crystal, pink and multicolor, while the other features ostrich feathers in white and lavender.




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