All I Want For Christmas Is Miu Miu

Set in a grand townhouse where old-world opulence meets irreverent charm, Miu Miu’s Holiday 2026 campaign is an Uptown fairytale of knits, embroidered silks and accessories destined for the wish list

Ho! Ho! Ho! There are gifts under the tree, and we’re hoping they’re all Miu Miu.

With the holiday season in sight, Miu Miu unveils its Holiday campaign, set in a grand townhouse straight out of a festive dream. Captured by Tina Barney, the campaign unfolds as an Uptown fairytale, where old-world grandeur meets the irreverent spirit of Miu Miu.

Courtesy of Miu Miu

Featuring Crystal Fish, Gigi Hadid, Louisa Jacobson, XiaoWen Ju, Georgia Martin, Momo and Nyla Singleton, the campaign moves through a world of sleek wooden interiors, fir branches and rooms steeped in ancestral richness.

A study in contrasts, upcycled knits are paired with embroidered silk dresses, while the boyish charm of uniform greys and country flannels meets sportswear-inspired zip-front blousons and polished feathers. Familiar codes are reimagined with a distinctly Miu Miu sensibility, balancing the nostalgic with the unexpected.

Courtesy of Miu Miu

For an exceptionally elevated stocking, the accessories are more than just a source of inspiration. Miu Miu eyewear, hair accessories, mittens, hats and scarves make a compelling case for the art of gifting, while footwear takes centre stage with the house’s brilliant loafers and ballerinas. The Beau, Vivant and Arcadie bags arrive in variations to suit every acquired taste, from smooth leather to crocodile-embossed calfskin, while the Wander makes its own festive statement in red and silver. Tis’ the season, after all.

A short film by Emilie Blichfeldt further amplifies the campaign’s holiday enchantment, bringing its townhouse fantasy to life. And if the season is about wishing, giving and receiving, there’s one gift that belongs at the very top of the list: a little something from Miuccia.

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