A Golden Ticket to PUMA X NAHMIAS’ Newest Collection

The latest Suede Crochet collection reimagines the classic sneaker with tactile detailing, three new colorways, and a campaign that taps into childhood nostalgia

There will always remain a need for a good, trustworthy sneaker. And for that, Puma and Nahmias have your back (or foot, rather).

Following their first Suede collection, released earlier this year, the two brands return with three new colorways of the Suede Crochet.

Courtesy of PUMA X NAHMIAS

Merging sports, fashion, and culture, Puma’s classic Suede is given a new lease on life through Nahmias’ Californian sensibility: elevated premium suede, textured crochet detailing, and canvas accents.

Where laces are so often synonymous with haphazard bunny ears, this new collaboration sees them designed with intention, featuring hand-crocheted detailing. Formstrips curve across the sneaker’s body, bringing a tactile quality to the classic silhouette.

Courtesy of PUMA X NAHMIAS

Inspired by skating and basketball, the new collection promises more than just the comfort of a trusty sneaker; it delivers style through a merging of sport, fashion, and culture.

To celebrate the launch, Puma and Nahmias are bringing back childhood nostalgia in the form of cereal box prizes. As part of a multi-city activation, the campaign will see Nahmias’ fictional Cornballs cereal mascot and Puma’s Super Puma character take to various cities with a custom street cart loaded with Cornballs cereal boxes. Inside each box is a special prize, ranging from exclusive brand collectibles to tickets redeemable for the new sneakers. The grandest prize of all? Golden tickets offering $1,000 in Nahmias credit.

Available in three new colorways, the Puma x Nahmias Suede Crochet is a prize worth keeping your eyes on, cereal box or otherwise.  

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