The beloved Korean skincare brand has branched out and named its first-ever North American brand ambassador. For this honorable title, they chose Yoonchae of the world-renowned girl group, KATSEYE. 

Her shared Korean heritage makes her a great fit for the role, as well as her admiration for the brand. “I’ve always believed that taking care of my skin is a way of taking care of myself,”  Yoonchae said. “No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin. Dr.Jart + has always felt fun and innovative to me.”

The highlight of the campaign is the Premium BB™ SPF 30. This well-loved Korean skincare-makeup hybrid introduced BB cream to the U.S. and changed how complexion was cared for in the 2000s. The cream now has 2% Niacinamide and Glycerin, which moisturizes, strengthens the skin’s barrier, protects with SPF, and keeps skin covered all day with a natural finish.

The digital campaign featuring the KATSEYE singer and the BB cream gives fans a behind-the-scenes, peek-behind-the-curtain vibe that keeps consumers coming back for more. In addition to Premium BB™Cream, the bundle features CryoRubber Moisturizing Mask, Ceramidin Skin Barrier Korean Moisturizing Cream, and Ceramidin Skin Barrier Korean Serum Milky Toner.