A Very Gucci Christmas, Starring Mariah Carey

It’s that time of year again. The true diva joins Gucci to ring in the holidays with a festive campaign, a little seasonal sparkle, and a wish list worth dreaming about
“It’s time.” Two words, one unmistakable whistle tone and the unofficial signal that the holiday season has arrived. Starring Mariah Carey, Gucci unveils its latest holiday campaign, bringing together festive spirit and the House’s signature blend of boldness and playful irreverence.
Celebrating Carey’s status as a cultural icon and an enduring fixture of the festive season, the campaign is built around one thing: anticipation. Directed by Harmony Korine, the film unfolds inside a hotel transformed in preparation for the singer’s arrival. As music charts begin to make room for the annual return of “All I Want for Christmas Is You,” the hotel gets its own seasonal makeover, complete with ornate decorations and all the trimmings.

Throughout the film, Carey takes center stage in pieces from Gucci’s new Butterfly special collection, drawing inspiration from the singer’s signature motif and her 1997 album of the same name.
Alongside the campaign film comes a curated selection of holiday gifts, all bearing the Gucci name, naturally. From editions of the Starlet and Gucci duffle bags to the ever-legendary GG Marmont, the accompanying imagery offers a little festive escapism. After all, why get caught up in the holiday shopping frenzy when Gucci has the wish list covered?


The selection continues with GG Monogram boots, Horsebit loafers and a considered edit of winter essentials, including hats and scarves. Whether shopping for someone special or adding a little something to your own wish list, there’s no shortage of inspiration.
This year, you can leave the last-minute gift panic behind. Because when Gucci is involved, all you want for Christmas might just be Gucci.
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